Unclear targeting.
Establish which customer situations fit your offer and what would disqualify a prospect.
Commercial growth
Know who to approach.
Understand why it matters.
We connect market insight, people, processes and systems to strengthen commercial performance. Sharpen targeting, improve enquiry handling and give teams a clear route from opportunity to action.
Inconsistent pipeline.
Connect market understanding, account priorities and practical commercial action.
Dependence on referrals.
Build a systematic approach to identifying, qualifying and approaching potential customers.
What we work from
Your business.
Your customer evidence.
We turn customer records, sales history, case material and commercial priorities into a focused prospecting plan.
What you receive
A practical route
to commercial action.
- Relevant segments and qualification criteria.
- Researched prospect companies.
- Supporting evidence and approach angles.
- Prioritised accounts and a commercial action plan.
We validate triggers against customer fit and commercial need before prioritising outreach.
Our commercial assessment approach
What an account assessment looks like.
From customer situation to commercial action
Situational ICP
Identify the business situations where your offer addresses a relevant need.
Trigger monitoring
Track changes in relevant accounts to identify timely commercial opportunities.
Evidence & qualification
Check whether the change supports a credible need, customer fit and an informed approach.
Other outcomes↶ Keep monitoring
Do not pursue
- Qualified
Commercial action
Define who to approach, why now and what to explore.
↶ Continue monitoring: return to trigger monitoring
Fit
Which customer situation matches the offer, and which conditions would disqualify it?
Evidence
What company change or operating need supports relevance? What remains an assumption?
Next action
Who should be approached, what should be explored and what would justify moving forward?
From assessment to action
A focused commercial plan.
We connect your offer and customer evidence to account priorities and outreach. We monitor relevant changes, qualify the opportunity and define the approach: who to contact, why now and what to explore.